EP 13 Craft your What we Believe Story

In this episode of Impact Unleashed, host Sara Mayer delves into the significance of the 'What We Believe' story for nonprofits, as highlighted in Paul Smith's book "10 Stories Great Leaders Tell." She explains how this story serves as a strategic and psychological foundation for a nonprofit's brand, culture, and influence. Sara outlines a framework for creating bold, compelling belief statements that not only inspire alignment but also prompt division, making them more impactful. She provides practical examples and invites listeners to challenge common assumptions, clearly define their beliefs, support them with emotional stories, and embrace polarization to build a tribe of committed supporters. Listeners are encouraged to draft their belief stories with authenticity and boldness, transforming passive donors into lifelong advocates. 

 

00:00 Introduction to Impact Unleashed 

00:42 The Power of the 'What We Believe' Story 

03:32 Crafting a Compelling Belief Story 

06:19 Examples of High-Impact Belief Stories 

07:38 The Importance of Polarization in Nonprofit Messaging 

08:38 Final Thoughts and Call to Action