EP 11 Crafting your Why We Can't Stay Here Story

In this episode of Impact Unleashed, host Sara Mayer dives into the second story from Paul Smith's framework, "The 10 Stories Great Leaders Tell." This installment, titled "Why We Can't Stay Here," emphasizes the importance of crafting a case for change to articulate why current conditions are unacceptable and why immediate action is necessary. Sara provides a detailed structure for creating this story, including describing the status quo, highlighting the consequences of inaction, showcasing the potential for positive change, and making a clear call to action. The episode also includes practical tips such as anchoring the story in data, making it personal, and maintaining a singular, focused ask to avoid decision fatigue among supporters. Tune in to learn how to drive urgency and mobilize your community for meaningful change. 

 

00:00 Introduction to Impact Unleashed 

00:34 The Importance of the Case for Change 

02:00 Structuring the Case for Change Story 

02:46 Creating Urgency and Highlighting Consequences 

03:40 Pivoting to Hope and Making a Call to Action 

06:21 Tips for Crafting Your Story 

08:48 Final Thoughts and Call to Action